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Green Marketing

[challenges and opportunities for the new marketing age]
Author: Search for this author Ottman, Jacquelyn A.
Statement of Responsibility: Jacquelyn A. Ottman
Year: 1994
Publisher: Lincolnwood, Ill., NTC Business Books
Media group: Book/Buch
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Barcode: 01105049 Locations: 2.4.1 OTT / Sustainability Master/Reference, no loan Status: reference collection

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Author: Search for this author Ottman, Jacquelyn A.
Statement of Responsibility: Jacquelyn A. Ottman
Year: 1994
Publisher: Lincolnwood, Ill., NTC Business Books
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-8442-3290-4
ISBN (2nd): 0-8442-3290-4
Description: XVIII, 188 S : Tab. u. graph. Darst.
Tags: Marketing, Green Marketing, Sustainability, Product Management, Kommunikationspolitik, Consumer Behaviour, Environmental Protection, Öko-Marketing, Nachhaltigkeit, Produktmanagement, Produktpolitik, Käuferverhalten, Consumer Behavior, Umweltschutz
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Language: englisch
Media group: Book/Buch