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Die neue Dimension des Marketings

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Author: Search for this author Kotler, Philip, 1931-; Kartajaya, Hermawan, 1947-; Setiawan, Iwan
Statement of Responsibility: Philip, 1931- Kotler ; Hermawan, 1947- Kartajaya ; Iwan Setiawan
Year: 2010
Publisher: Frankfurt/M. ; New York, Campus
Media group: Book/Buch
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Barcode: 01074833 Locations: 2.4.1 KOT Status: available

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Statement of Responsibility: Philip, 1931- Kotler ; Hermawan, 1947- Kartajaya ; Iwan Setiawan
Year: 2010
Publisher: Frankfurt/M. ; New York, Campus
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-593-39343-8
Description: 223 S. : Tab. u. graph. Darst.
Tags: Corporate Social Responsibility, Marketing, Value Change, CSR, Unternehmerische Verantwortung, Wertewandel
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Original title: Marketing 3.0 <dt.>
Media group: Book/Buch