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(3)Kapferer, Jean-Noël

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Cover von Rethinking Luxury

Rethinking Luxury

how to market exclusive products and services in an ever-changing environment

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Year: 2017

Publisher: London [u.a.], LID Publishing

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Luxury Brand Management

a world of privilege

Author: Chevalier, Michel; Mazzalovo, Gérald Search for this author more...

Year: 2012

Publisher: Singapur [u.a.], Wiley

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Cover von The value of luxury

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The value of luxury

an emerging perspective

Author: Stępień, Beata, 19XX- Search for this author more...

Year: [2021]

Publisher: Cham, Palgrave Macmillan

Series: Palgrave Advances in Luxury

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Cover von The luxury strategy

The luxury strategy

break the rules of marketing to build luxury brands

Author: Kapferer, Jean-Noël; Bastien, Vincent Search for this author more...

Year: 2012

Publisher: London [u.a.], Kogan Page

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Cover von The new luxury

The new luxury

defining the aspirational in the age of hype

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Year: 2020

Publisher: Berlin, Die Gestalten Verlag

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Cover von The management of luxury

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The management of luxury

an international guide

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Year: 2018

Publisher: London [u.a.], Kogan Page

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Cover von Digital Luxury

Digital Luxury

transforming brands & consumer experiences

Author: Batat, Wided Search for this author more...

Year: 2019

Publisher: Los Angeles, Calif. [u.a.], Sage

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Cover von Global Luxury Trends

Global Luxury Trends

innovative strategies for emerging markets

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Year: 2013

Publisher: Basingstoke [u.a.], Palgrave Macmillan

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Cover von Luxury Strategy in Action

Luxury Strategy in Action

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Year: 2012

Publisher: Basingstoke [u.a.], Palgrave Macmillan

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Cover von Luxury marketing, sustainability and technology

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Luxury marketing, sustainability and technology

the future of luxury management

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Year: 2023

Publisher: London ; New York, [New York], Routledge

Series: Routledge Studies in Luxury Management Series

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