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(3)Tomczak, Torsten

(2)Kuß, Alfred, 1947-

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Cover von Marketingplanung

Marketingplanung

Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung

Author: Kuß, Alfred, 1947-; Tomczak, Torsten Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Strategische Markenführung

Strategische Markenführung

Planung und Realisierung von Markenstrategien

Author: Haedrich, Günther; Tomczak, Torsten; Kaetzke, Philomela Search for this author more...

Year: 2003

Publisher: Bern [u.a.], Haupt

Series: UTB

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Cover von Best Practice in Marketing

Best Practice in Marketing

Erfolgsbeispiele zu den vier Kernaufgaben im Marketing

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Year: 1998

Publisher: Wien ; Frankfurt, Ueberreuter

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Cover von Marketingplanung

Marketingplanung

Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung

Author: Tomczak, Torsten; Kuß, Alfred, 1947-; Reinecke, Sven, 1967- Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Behavioral Branding

Behavioral Branding

wie Mitarbeiterverhalten die Marke stärkt

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Year: 2012

Publisher: Wiesbaden, Gabler

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