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Services Marketing

integrating customer focus across the firm
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Statement of Responsibility: Alan Wilson ...
Year: 2016
Publisher: Maidenhead, McGraw-Hill Education
Media group: Book/Buch
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Barcode: 01115147 Locations: 2.4.1.3 SER / Sales Master/Reference, no loan Status: reference collection

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Statement of Responsibility: Alan Wilson ...
Year: 2016
Publisher: Maidenhead, McGraw-Hill Education
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Classification: Search for this systematic 2.4.1.3
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ISBN: 978-0-0771-6931-2
ISBN (2nd): 0-07-716931-X
Description: 3rd European ed., XVII, 538 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Consumer Behaviour, Customer Integration, Services, Services Marketing, Case Studies, Consumer Behavior, Dienstleistungsmarketing, Fallstudien, Kundenintegration, Käuferverhalten
Participating parties: Search for this character Wilson, Alan [Mitarb.]
Language: englisch
Media group: Book/Buch