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Narrative Brand Planning

wie Marken zu echten Helden werden

Author: Dietrich, Frank Otto; Schmidt-Bleeker, Ralf Search for this author more...

Year: 2013

Publisher: Berlin [u.a.], Springer Gabler

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Cover von The Role of Institutional Investors in Corporate Governance

The Role of Institutional Investors in Corporate Governance

an empirical study

Author: Nix, Petra; Chen, Jean Jinghan Search for this author more...

Year: 2013

Publisher: Basingstoke [u.a.], Palgrave Macmillan

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Brand Reframing

Gestaltung und Wirkung von Umdeutungen in der Markenkommunikation

Author: Neudecker, Niels Search for this author more...

Year: 2012

Publisher: Hamburg, Kovac

Series: MERKUR

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Cover von Verpackungsmarketing

Verpackungsmarketing

Fallbeispiele, Trends, Technologien

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Year: 2010

Publisher: Frankfurt/M., Dt. Fachverl.

Series: Edition Horizont

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Cover von Social Media Handbuch

Social Media Handbuch

Theorien, Methoden, Modelle und Praxis

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Year: 2012

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Cover von Virale Markenkommunikation

Virale Markenkommunikation

Einstellungs- und Verhaltenswirkungen viraler Videos

Author: Stenger, Daniel Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Research

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Cover von Wikibrands

Wikibrands

reinventing your company in a customer-driven marketplace

Author: Moffitt, Sean; Dover, Mike Search for this author more...

Year: 2011

Publisher: New York [u.a.], McGraw-Hill

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Codes

die geheime Sprache der Produkte

Author: Scheier, Christian; Bayas-Linke, Dirk; Schneider, Johannes Search for this author more...

Year: 2011

Publisher: Freiburg [u.a.], Haufe

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Storytelling

branding in practice

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Year: 2010

Publisher: Berlin [u.a.], Springer

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Cover von Management von Kundenbeziehungen

Management von Kundenbeziehungen

Perspektiven, Analysen, Strategien, Instrumente ; Manfred Bruhn zum 60. Geburtstag

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Year: 2010

Publisher: Wiesbaden, Gabler

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