search result

Cover von Repositioning

Repositioning
marketing in an era of competition, change, and crisis
Author: Trout, Jack Search for this author
Year: 2010
Publisher: New York, NY [u.a.], McGraw-Hill
Media group: Book/Buch
loading
Cover von Interkulturelles Marketing-Management

Interkulturelles Marketing-Management
Erfolgsstrategien, Konzepte, Analysen
Author: Emrich, Christin Search for this author
Year: 2014
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
loading
Cover von Marketing Across Cultures

Marketing Across Cultures
Author: Usunier, Jean-Claude; Lee, Julie Anne Search for this author
Year: 2013
Publisher: Harlow, Pearson
Media group: Book/Buch
loading
Cover von Marketing international

Marketing international
marchés, cultures et organisations
Author: Prime, Nathalie ; Usunier, Jean-Claude Search for this author
Year: 2012
Publisher: Paris, Pearson Education France
Media group: Book/Buch
loading
Cover von Global Marketing

Global Marketing
foreign entry, local marketing & global management
Author: Johansson, Johny K. Search for this author
Year: 2009
Publisher: Boston, Mass. [u.a.], McGraw-Hill/Irwin
Media group: Book/Buch
loading
Cover von Unternehmenskultur in Spanien

Unternehmenskultur in Spanien
interkultureller Managementleitfaden
Search for this author
Year: 2004
Publisher: Frankfurt/M. ; London, IKO-Verl. für Interkulturelle Kommunikation
Media group: Book/Buch
loading
Cover von Interkulturelles Marketing

Interkulturelles Marketing
Grundlagen, Strategien, Chancen, Risiken
Author: Lindner, Doris Search for this author
Year: 2004
Publisher: Düsseldorf, VDM-Verl. Müller
Media group: Book/Buch
loading
Cover von Marketing international

Marketing international
Développement des marchés et management multiculturel
Author: Prime, Nathalie; Usunier, Jean-Claude Search for this author
Year: 2004
Publisher: Paris, Vuibert
Series: Gestion
Media group: Book/Buch
loading
Cover von Dynamische Prozesse der Internationalisierung

Dynamische Prozesse der Internationalisierung
managementtheoretische und empirische Perspektiven des unternehmerischen Wandels
Author: Swoboda, Bernhard, 1965- Search for this author
Year: 2002
Publisher: Wiesbaden, Deutscher Univ.-Verl.
Series: Neue betriebswirtschaftliche Forschung; Bd. 285
Media group: Book/Buch
loading
Cover von International Marketing

International Marketing
Author: Ghauri, Pervez N., 1948-; Cateora, Philip R. Search for this author
Year: [2022]
Publisher: London [u.a.], McGraw-Hill
Media group: Book/Buch
loading
OPEN V 11.0.0.0