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Cover von Strategie und Technik der Werbung

Strategie und Technik der Werbung

verhaltens- und neurowissenschaftliche Erkenntnisse

Author: Kroeber-Riel, Werner; Esch, Franz-Rudolf Search for this author more...

Year: 2015

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Einführung in die Werbelehre

Einführung in die Werbelehre

Author: Huth, Rupert; Pflaum, Dieter Search for this author more...

Year: 2005

Publisher: Stuttgart [u.a.], Kohlhammer

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Cover von Grundlagen der Werbung

Grundlagen der Werbung

Konzept, Werbemittel, Mediaplanung, Direktwerbung, Gestaltung, Realisierung

Author: Pepels, Werner Search for this author more...

Year: 2004

Publisher: Frankfurt/M., Redline Wirtschaft

Series: New Business Line

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Cover von Werbung

Werbung

Author: Rogge, Hans-Jürgen Search for this author more...

Year: 2004

Publisher: Ludwigshafen, Kiehl

Series: Modernes Marketing für Studium und Praxis

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Cover von Handbuch Werbung

Handbuch Werbung

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Year: 2004

Publisher: Münster, Lit

Series: Medienpraxis

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Cover von Werbung kompakt

Werbung kompakt

Grundwissen, Konzepte, Umsetzung

Author: Biller, Rudi ; Haase, Frank Search for this author more...

Year: 2001

Publisher: Sternenfels ; Berlin, Verl. Wissenschaft und Praxis

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E-Medium

Werbung

Lehr-, Studien- und Nachschlagewerk

Author: Kloss, Ingomar Search for this author more...

Year: 2003/Repr. 2016

Publisher: München [u.a.], Oldenbourg/De Gruyter

Series: WiSo-Lehr- und Handbücher

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Cover von Handbuch Werbekommunikation

Handbuch Werbekommunikation

sprachwissenschaftliche und interdisziplinäre Zugänge

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Year: 2012

Publisher: Tübingen, Francke

Series: UTB

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Cover von Mediaplanung

Mediaplanung

methodische Grundlagen und praktische Anwendungen

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Year: 2007

Publisher: Berlin [u.a.], Springer

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Cover von Marketing-Kommunikation

Marketing-Kommunikation

Werbung, Marken, Medien

Author: Pepels, Werner Search for this author more...

Year: 2005

Publisher: Rinteln, Merkur-Verl.

Series: Das Kompendium

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