To results list
Cover von Markenerfolg durch Brand Communities opens in new tab

Markenerfolg durch Brand Communities

eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren
Author: Search for this author Popp, Bastian
Statement of Responsibility: Bastian Popp
Year: 2011
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01085860 Locations: 2.4.8 POP Status: available

Details

Author: Search for this author Popp, Bastian
Statement of Responsibility: Bastian Popp
Year: 2011
Publisher: Wiesbaden, Gabler
opens in new tab
Classification: Search for this systematic 2.4.8
Search for this subject type
ISBN: 978-3-8349-2906-8
Description: XXII, 267 S. : Tab. u. graph. Darst.
Tags: Consumer Behaviour, Kundenbindung, Relationship Marketing, Social Web, Strukturgleichungsmodell, Brand, Consumer Behavior, Käuferverhalten, Structural Equation Modelling, Markenartikel
Search for this character
Media group: Book/Buch