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Cover von Handbook of Marketing Scales
multi-item measures for marketing and consumer behavior research
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Year: 2011
Publisher: Thousand Oaks, CA [u.a.], Sage
Series: Association for Consumer Research Series
Media group: Book/Buch
Cover von Handbook of Marketing Scales
multi-item measures for marketing and consumer behavior research
Author: Bearden, William O., 1945-; Netemeyer, Richard G., 1956- Search for this author
Year: 1999
Publisher: Thousand Oaks, Calif. [u.a.], Sage
Series: Association for Consumer Research Series
Media group: Book/Buch
Cover von Handbook of marketing scales
E-Medium
multi-item measures for marketing and consumer behavior research
Search for this author
Year: [2011]
Publisher: Thousand Oaks, [California], [u.a.], Sage
Series: Association for Consumer Research Series
Media group: eBook/eResource
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