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Strategic Challenges for the Base of the Pyramid

Author: Search for this author Vermeulen, Patrick A. M.; Hütte, Edgar
Statement of Responsibility: Patrick A. M. Vermeulen ; Edgar Hütte
Year: 2014
Publisher: Cheltenham ; Northampton, Mass., Elgar
Media group: Book/Buch
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Barcode: 01096491 Locations: 3.7 VER Status: leaving

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Author: Search for this author Vermeulen, Patrick A. M.; Hütte, Edgar
Statement of Responsibility: Patrick A. M. Vermeulen ; Edgar Hütte
Year: 2014
Publisher: Cheltenham ; Northampton, Mass., Elgar
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Classification: Search for this systematic 3.7
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ISBN: 978-1-78347-246-8
ISBN (2nd): 978-1-7834-7247-5
Description: XI, 159 S. : graph. Darst.
Tags: Multinational Enterprise, Base of the Pyramid, Low Income, Strategic Planning, Value Creation, Poverty, Strategic Management, Business Model, MNEs, Multinational Enterprises, Transnational Corporation, Multinationales Unternehmen, Betriebliche Wertschöpfung, BoP, Bottom of the Pyramid, Fuß der Pyramide, Strategische Planung, Wertschöpfungskette, Armut, Strategisches Management, Corporate strategy, Business idea, Geschäftsmodell, Geschäftsidee
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Language: englisch
Media group: Book/Buch