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Strategic Market Management

Author: Search for this author Aaker, David A.: 1938-
Statement of Responsibility: David A.: 1938- Aaker
Year: 2005
Publisher: Hoboken, NJ, Wiley
Media group: Book/Buch
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Barcode: 01041620 Locations: 2.12.2.1 AAK Status: available

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Author: Search for this author Aaker, David A.: 1938-
Statement of Responsibility: David A.: 1938- Aaker
Year: 2005
Publisher: Hoboken, NJ, Wiley
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Classification: Search for this systematic 2.12.2.1
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ISBN: 0-471-48426-1
ISBN (2nd): 0-471-65903-7
Description: 7th ed., XII, 356 S. : graph. Darst.
Tags: Strategic Planning, Strategische Unternehmensführung, Wettbewerbsstrategie, Marketing Strategy, Strategische Planung, Marketingstrategie
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Language: englisch
Media group: Book/Buch