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(30)Bruhn, Manfred, 1949-

(26)Kotler, Philip, 1931-

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Cover von Marketing von Solutions

Marketing von Solutions

innovative Ansätze und Best Practices

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Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research, Applied Marketing Science / Angewandte Marketingforschung

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Cover von Marketingmanagement

Marketingmanagement

Strategie, Instrumente, Umsetzung, Unternehmensführung

Author: Homburg, Christian, 1962-; Krohmer, Harley Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Strategische Markenführung

Strategische Markenführung

Planung und Realisierung von Markenstrategien

Author: Haedrich, Günther; Tomczak, Torsten; Kaetzke, Philomela Search for this author more...

Year: 2003

Publisher: Bern [u.a.], Haupt

Series: UTB

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Cover von Internationalisierung von Dienstleistungsangeboten

Internationalisierung von Dienstleistungsangeboten

Probleme und Lösungsansätze

Author: Hübner, Carsten C. Search for this author more...

Year: 1996

Publisher: München, FGM-Verl.

Series: Schriftenreihe Schwerpunkt Marketing

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Cover von Internationale Kunden-Lieferanten-Beziehungen

Internationale Kunden-Lieferanten-Beziehungen

Determinanten, Steuerungsmechanismen, Beziehungsqualität

Author: Kiedaisch, Ingo Search for this author more...

Year: 1997

Publisher: Wiesbaden, Gabler

Series: Neue betriebswirtschaftliche Forschung

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Cover von Grundlagen des Marketingmanagements

Grundlagen des Marketingmanagements

Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung

Author: Homburg, Christian, 1962- Search for this author more...

Year: [2017]

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Marketing 6.0

E-Medium

Marketing 6.0

the future is immersive

Author: Kotler, Philip, 1931-; Kartajaya, Hermawan, 1947-; Setiawan, Iwan Search for this author more...

Year: [2024]

Publisher: Hoboken, [New Jersey], Wiley

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Cover von Marketing ZFP

Marketing ZFP

Zeitschrift für Forschung und Praxis

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Year: 2023

Publisher: München, Beck

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Cover von Social Marketing

Social Marketing

behavior change for social good

Author: Lee, Nancy R.; Kotler, Philip, 1931- Search for this author more...

Year: 2020

Publisher: Los Angeles, Calif. [u.a.], Sage

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Cover von Influencer Marketing for Brands

Influencer Marketing for Brands

what YouTube and Instagram can teach you about the future of digital advertising

Author: Levin, Aron Search for this author more...

Year: 2020

Publisher: New York, NY, Apress

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