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(30)Bruhn, Manfred, 1949-

(26)Kotler, Philip, 1931-

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Cover von Branding Across Borders

Branding Across Borders

A Guide to Global Brand Marketing

Author: Gregory, James R. Search for this author more...

Year: 2002

Publisher: New York [u.a.], McGraw-Hill

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Cover von Relationship Marketing

Relationship Marketing

das Management von Kundenbeziehungen

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2001

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Kundenorientiert verkaufen im Technischen Vertrieb

Kundenorientiert verkaufen im Technischen Vertrieb

erfolgreiches Beziehungsmanagement im Business-to-Business

Author: Rentzsch, Hans-Peter Search for this author more...

Year: 2001

Publisher: Wiesbaden, Gabler

Series: Sales-Business

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Cover von Die Nutzung von Kostenrechnungsinformationen im Marketing

Die Nutzung von Kostenrechnungsinformationen im Marketing

Bestandsaufnahme, Determinanten und Erfolgsauswirkungen

Author: Karlshaus, Jan Thido Search for this author more...

Year: 2000

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Marketing-Strategien

Marketing-Strategien

Systematische Kursbestimmung in schwierigen Märkten

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Year: 2000

Publisher: München, Vahlen

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Cover von Der Strategietrend im Marketing

Der Strategietrend im Marketing

vom Massenmarketing über das Segmentmarketing zum kundenindividuellen Marketing

Author: Becker, Jochen Search for this author more...

Year: 2000

Publisher: München, Vahlen

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Cover von Kontrakte, Geschäftsbeziehungen, Netzwerke

Kontrakte, Geschäftsbeziehungen, Netzwerke

Marketing und neue Institutionenökonomik

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Year: 1995

Publisher: Düsseldorf ; Frankfurt [Main], Handelsblatt

Series: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

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Cover von Handbuch Database Marketing

Handbuch Database Marketing

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Year: 1997

Publisher: Ettlingen, IM-Marketing-Forum

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Cover von Bd. 2.; Handbuch Mode-Marketing

Bd. 2.; Handbuch Mode-Marketing

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Parent work: Handbuch Mode-Marketing

Volume: Bd. 2.

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Cover von Strategisches Business-to-Business-Marketing

Strategisches Business-to-Business-Marketing

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Year: 2000

Publisher: Berlin [u.a.], Springer

Series: Technischer Vertrieb

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