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(30)Bruhn, Manfred, 1949-

(26)Kotler, Philip, 1931-

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Cover von Automotive Management

Automotive Management

Strategie und Marketing in der Automobilwirtschaft

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Year: 2004

Publisher: Berlin [u.a.], Springer

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Cover von Marketing Performance Management

Marketing Performance Management

empirisches Fundament und Konzeption für ein integriertes Marketingkennzahlensystem

Author: Reinecke, Sven, 1967- Search for this author more...

Year: 2004

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Neue betriebswirtschaftliche Forschung

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Interkulturelles Marketing

Grundlagen, Strategien, Chancen, Risiken

Author: Lindner, Doris Search for this author more...

Year: 2004

Publisher: Düsseldorf, VDM-Verl. Müller

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Hochschulmanagement

Betriebswirtschaftliche Aspekte der Hochschulsteuerung

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Year: 2001

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Facetten hybriden Kaufverhaltens

ein kausalanalytischer Erklärungsansatz auf Basis des Involvement-Konstrukts

Author: Kanther, Verena Search for this author more...

Year: 2001

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Marketing Across Cultures

Marketing Across Cultures

Author: Trompenaars, Fons, 1952-; Woolliams, Peter Search for this author more...

Year: 2004

Publisher: Chichester, Capstone

Series: Culture for Business

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Cover von Prozessorganisation in Dienstleistungsunternehmen

Prozessorganisation in Dienstleistungsunternehmen

Author: Fließ, Sabine Search for this author more...

Year: 2006

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Organisation und Führung

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Cover von The Changing Face of Multinationals in Southeast Asia

The Changing Face of Multinationals in Southeast Asia

Author: Andrews, Tim G.; Chompusri, Nartnalin; Baldwin, Bryan J. Search for this author more...

Year: 2003

Publisher: London [u.a.], Routlegde

Series: Working in Asia

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Cover von Culture and Positioning as Determinants of Strategy

Culture and Positioning as Determinants of Strategy

personality and the business organization

Author: Ellson, Tony Search for this author more...

Year: 2004

Publisher: Basingstoke [u.a.], Palgrave Macmillan

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Marketing international

Développement des marchés et management multiculturel

Author: Prime, Nathalie; Usunier, Jean-Claude Search for this author more...

Year: 2004

Publisher: Paris, Vuibert

Series: Gestion

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