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(30)Bruhn, Manfred, 1949-

(26)Kotler, Philip, 1931-

(18)Meffert, Heribert, 1937-

(16)Homburg, Christian, 1962-

(13)Kleinaltenkamp, Michael, 1955-

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Cover von Luxury Strategy in Action

Luxury Strategy in Action

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Year: 2012

Publisher: Basingstoke [u.a.], Palgrave Macmillan

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Cover von Developing International Business in the Context of Culture and Ethics in Transformation

Developing International Business in the Context of Culture and Ethics in Transformation

the example of China

Author: Wienen, Ingmar Search for this author more...

Year: 2002

Publisher: Frankfurt/M. [u.a.], Lang

Series: Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft

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Cover von Innovativität und Arbeitgeberattraktivität

Innovativität und Arbeitgeberattraktivität

eine empirische Untersuchung mit Fokus auf den deutschen Mittelstand

Author: Sommer, Luise Pauline Search for this author more...

Year: 2012

Publisher: Hamburg, Kovac

Series: Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis

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Cover von Der neue Mobile-Commerce

Der neue Mobile-Commerce

Erfolgsfaktoren und Best Practices

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Year: 2012

Publisher: Wiesbaden, Springer Gabler

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Cover von Strategy Driven Talent Management

Strategy Driven Talent Management

a leadership imperative

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Year: 2010

Publisher: San Francisco, CA, Jossey-Bass

Series: The Professional Practice Series

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Cover von Modernes Multi-Channeling im Fashion-Handel

Modernes Multi-Channeling im Fashion-Handel

Konzepte, Erfolgsfaktoren, Praxisbeispiele

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Year: 2012

Publisher: Frankfurt/M., Dt. Fachverl.

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Cover von A Psychological-Institutional Approach to Consumers' Decision Making

A Psychological-Institutional Approach to Consumers' Decision Making

Author: Almeida, Felipe Search for this author more...

Year: 2012

Publisher: Frankfurt/M. [u.a.], Lang

Series: Institutional and Socio-Economics

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Cover von Diversity in European Marketing

Diversity in European Marketing

text and cases

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Year: 2012

Publisher: Wiesbaden, Springer Gabler

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Cover von Unternehmens- und Marketingkommunikation

Unternehmens- und Marketingkommunikation

Handbuch für ein integriertes Kommunikationsmanagement

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2011

Publisher: München, Vahlen

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International Corporate Brand Management

evaluating standardized corporate branding across countries

Author: Meierer, Markus Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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