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Bottom of the pyramid marketing

making, shaping and developing BoP markets
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Statement of Responsibility: ed. by Ramendra Singh
Year: 2019
Publisher: Bingley, Emerald Publishing Limited
Media group: eBook/eResource
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Statement of Responsibility: ed. by Ramendra Singh
Year: 2019
Publisher: Bingley, Emerald Publishing Limited
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ISBN: 978-1-7871-4974-8
ISBN (2nd): 978-1-7871-4556-6
Description: XIV, 219 S. : Abb., Tab. u. graph. Darst.
Tags: Base of the Pyramid, Consumer Behaviour, Low Income, Marketing, BoP, Bottom of the Pyramid, Consumer Behavior, Fuß der Pyramide, Käuferverhalten
Participating parties: Search for this character Singh, Ramendra [Hrsg.]
Language: englisch
Media group: eBook/eResource