[this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001]

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Year: 2003

Publisher: Cheltenham ; Northampton, Mass., Elgar

Media group: Book/Buch

Analyse, Planung und Verwirklichung

Author: Kotler, Philip, 1931-; Bliemel, Friedhelm Search for this author more...

Year: 2001

Publisher: Stuttgart , Schäffer-Poeschel

Media group: Book/Buch

Managementwissen und Praxisbeispiele für das erfolgreich expansive Marketing

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Year: 1999

Publisher: Braunschweig, Vieweg

Series: Business Computing

Media group: Book/Buch

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Year: 2018

Publisher: Cham, Palgrave Macmillan

Media group: eBook/eResource

how marketers without a data science degree can use AI, big data and bots

Author: Gentsch, Peter Search for this author more...

Year: 2019

Publisher: Cham, Springer International Publishing

Media group: eBook/eResource

a cultural perspective

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Year: 2012

Publisher: Abingdon [u.a.], Routledge

Media group: Book/Buch

process model, assessment-tool, IT-blueprint, competence model and case studies

Author: Seebacher, Uwe G., 1971- Search for this author more...

Year: [2021]

Publisher: Cham, Springer

Series: Future of Business and Finance

Media group: eBook/eResource

conceptual foundations and empirical analyses

Author: El-Muhtaseb, Hanna Search for this author more...

Year: 2018

Publisher: Augsburg [u.a.], Hampp

Media group: Book/Buch

Author: Bieger, Thomas Search for this author more...

Year: 2015

Publisher: Bern, Haupt

Series: UTB

Media group: Book/Buch