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Marketing Across Cultures

Author: Search for this author Usunier, Jean-Claude; Lee, Julie Anne
Statement of Responsibility: Jean-Claude Usunier ; Julie Anne Lee
Year: 2013
Publisher: Harlow, Pearson
Media group: Book/Buch
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Barcode: 01087437 Locations: 2.4.2 USU / Wilken/Reference, no loan Status: reference collection

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Author: Search for this author Usunier, Jean-Claude; Lee, Julie Anne
Statement of Responsibility: Jean-Claude Usunier ; Julie Anne Lee
Year: 2013
Publisher: Harlow, Pearson
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Classification: Search for this systematic 2.4.2
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ISBN: 978-0-273-75773-3
ISBN (2nd): 978-0-273-75776-4
Description: 6th ed., XVIII, 478 S. : Tab. u. graph. Darst.
Tags: Case Study, Cross-Cultural Management, International Marketing, Case Studies, Fallstudien, Interkulturelles Management, Multikulturelles Management, Intercultural management, Internationales Marketing
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Language: englisch
Media group: Book/Buch