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Global Marketing

foreign entry, local marketing & global management
Author: Search for this author Johansson, Johny K.
Statement of Responsibility: Johny K. Johansson
Year: 2009
Publisher: Boston, Mass. [u.a.], McGraw-Hill/Irwin
Media group: Book/Buch
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Barcode: 01073805 Locations: 2.4.2 JOH Status: available

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Author: Search for this author Johansson, Johny K.
Statement of Responsibility: Johny K. Johansson
Year: 2009
Publisher: Boston, Mass. [u.a.], McGraw-Hill/Irwin
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Classification: Search for this systematic 2.4.2
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ISBN: 978-0-07-338101-5
ISBN (2nd): 0-07-338101-2
Description: 5th ed., XIX, 662 S. : Tab. u. graph. Darst.
Tags: Case Study, Cross-Cultural Management, International Marketing, Case Studies, Fallstudien, Intercultural management, Interkulturelles Management, Multikulturelles Management, Internationales Marketing
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Language: englisch
Media group: Book/Buch