Print Permalink
1 of 1
Cover von Die Marke in der Marke opens in new tab

Die Marke in der Marke

Bedeutung und Macht des Ingredient Branding
Author: Search for this author Pförtsch, Waldemar A.; Müller, Indrajanto
Statement of Responsibility: Waldemar A. Pförtsch ; Indrajanto Müller
Year: 2006
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01043525 Locations: 2.4.8 PFÖ Status: leaving

Details

Author: Search for this author Pförtsch, Waldemar A.; Müller, Indrajanto
Statement of Responsibility: Waldemar A. Pförtsch ; Indrajanto Müller
Year: 2006
Publisher: Berlin [u.a.], Springer
opens in new tab
Classification: Search for this systematic 2.4.8
Search for this subject type
ISBN: 978-3-540-30057-1
ISBN (2nd): 3-540-30057-0
Description: XXII, 204 S. : Tab. u. graph. Darst.
Tags: Image, Product Management, Brand, Produktmanagement, Produktpolitik, Markenartikel
Search for this character
Media group: Book/Buch