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Marketing Channels

a management view
Author: Search for this author Rosenbloom, Bert
Statement of Responsibility: Bert Rosenbloom
Year: 2004
Publisher: Mason, Ohio, South-Western [u.a.]
Media group: Book/Buch
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Barcode: 01121728 Locations: 2.4.1 ROS Status: available

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Author: Search for this author Rosenbloom, Bert
Statement of Responsibility: Bert Rosenbloom
Year: 2004
Publisher: Mason, Ohio, South-Western [u.a.]
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-324-18693-2
Description: 7th ed., XX, 649 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Digital Marketing, Distributionspolitik, Electronic Marketing, Electronic Commerce, Marketing management, Physical Distribution, Case Studies, E-Marketing, Fallstudien, E-Commerce, Online-Handel, Marketing mix, Marktorientierte Unternehmensführung, Vertrieb
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Language: englisch
Media group: Book/Buch