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Programmatic Advertising

the successful transformation to automated, data-driven marketing in real-time
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Statement of Responsibility: Oliver Busch (ed.)
Year: 2016
Publisher: Cham [u.a.], Springer
Media group: Book/Buch
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Barcode: 01119596 Locations: 2.4.1 PRO Status: available

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Statement of Responsibility: Oliver Busch (ed.)
Year: 2016
Publisher: Cham [u.a.], Springer
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-319-79721-2
ISBN (2nd): 978-3-319-25023-6
Description: X, 279 S. : Abb., Tab. u. graph. Darst.
Tags: Digital Marketing, Electronic Marketing, Programmatic Advertising, Real-Time Marketing, Transformationsprozess, Marketing Strategy, Online Marketing, E-Marketing, Marketingstrategie, Internet-Marketing
Participating parties: Search for this character Busch, Oliver [Hrsg.]
Language: englisch
Media group: Book/Buch