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Cover von Principles of Marketing

Principles of Marketing

Author: Kotler, Philip, 1931-; Armstrong, Gary Search for this author more...

Year: 2012

Publisher: Boston [u.a.], Pearson

Media group: Book/Buch

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Cover von Willingness to pay as a range

Willingness to pay as a range

theoretical foundations, measurement, and implications for marketing mix decisions

Author: Dost, Florian Search for this author more...

Year: 2012

Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin

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Cover von Preismanagement auf Business-to-Business-Märkten

Preismanagement auf Business-to-Business-Märkten

Preisstrategie, Preisbestimmung, Preisdurchsetzung

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Year: 2011

Publisher: Wiesbaden, Gabler

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Cover von Delegation oder Zentralisation von Entscheidungskompetenzen

Delegation oder Zentralisation von Entscheidungskompetenzen

Erkenntnisfortschritte durch neue Verhaltensannahmen in der entscheidungstheoretischen Forschung?

Author: Battenfeld, Dirk Search for this author more...

Year: 2005

Publisher: Lohmar ; Köln, Eul

Series: Marketing, Handel und Management

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Cover von Automobil-Marketing

Automobil-Marketing

erfolgreiche Strategien, praxisorientierte Konzepte, effektive Instrumente

Author: Diez, Willi Search for this author more...

Year: 2015

Publisher: München, Vahlen

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Cover von Nr. 49.; Consumer-Related Determinants in Product Bundling

Nr. 49.; Consumer-Related Determinants in Product Bundling

an empirical study

Author: Alexander, Julia; Wilken, Robert Search for this author more...

Year: 2009

Parent work: ESCP Europe Working Paper

Volume: Nr. 49.

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Cover von Die Modellierung von strategischen Wettbewerbsbeziehungen auf internationalen Märkten

Die Modellierung von strategischen Wettbewerbsbeziehungen auf internationalen Märkten

eine empirische Untersuchung

Author: Dannewald, Till Search for this author more...

Year: 2009

Publisher: Hamburg, Kovac

Series: Schriftenreihe Strategisches Management

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Cover von International Marketing

International Marketing

text and cases

Author: Paul, Justin; Kapoor, Ramneek Search for this author more...

Year: 2008

Publisher: New Delhi, Tata McGraw-Hill

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Cover von Nr. 42.; Dezentrale Zentralisierung

Nr. 42.; Dezentrale Zentralisierung

Rumänien im Zentrum der Wertschöpfung für Renaults Logan

Author: Schmid, Stefan, 1967-; Grosche, Philipp Michael Search for this author more...

Year: 2008

Parent work: ESCP-EAP Working Paper

Volume: Nr. 42.

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Cover von Erg.-H. 01/2002.; Marketing-Management

Erg.-H. 01/2002.; Marketing-Management

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Year: 2002

Parent work: Zeitschrift für Betriebswirtschaft

Volume: Erg.-H. 01/2002.

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