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(14)Kleinaltenkamp, Michael, 1955-

(9)Plinke, Wulff, 1942-

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Cover von Technischer Vertrieb

Technischer Vertrieb

eine praxisorientierte Einführung in das Business-to-Business-Marketing

Author: Kleinaltenkamp, Michael, 1955-; Saab, Samy Search for this author more...

Year: 2009

Publisher: Berlin [u.a.], Springer

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Cover von Bringing Technology to Market

Bringing Technology to Market

trends, cases, solutions

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Year: 2007

Publisher: Weinheim, Wiley-VCH Verlag

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Cover von Industriegütermarketing

Industriegütermarketing

Author: Backhaus, Klaus, 1947-; Voeth, Markus Search for this author more...

Year: 2007

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Markenbedeutung und -management im Industriegüterbereich

Markenbedeutung und -management im Industriegüterbereich

Einflussfaktoren, Gestaltung, Erfolgsauswirkungen

Author: Richter, Markus Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Innovationen für das Industriegütermarketing

Innovationen für das Industriegütermarketing

Festschrift für Professor Dr. Dr. h.c. Klaus Backhaus zum 60. Geburtstag

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Year: 2007

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Commitment in Geschäftsbeziehungen

Commitment in Geschäftsbeziehungen

Konzeptualisierung und Operationalisierung für das Business-to-Business-Marketing

Author: Saab, Samy Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Praxisorientiertes Business-to-Business-Marketing

Praxisorientiertes Business-to-Business-Marketing

Grundlagen und Fallstudien aus Unternehmen ; [Bachelor geeignet!]

Author: Werani, Thomas; Gaubinger, Kurt; Kindermann, Harald Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Internationales Vertriebsmanagement für Industriegüter

Internationales Vertriebsmanagement für Industriegüter

Handlungsimplikationen aus dem Blickwinkel internationaler Tochtergesellschaften und Vertretungen

Author: Schmitz, Christian Search for this author more...

Year: 2006

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Vertriebsintegration

Vertriebsintegration

erfolgreiche Zusammenschlüsse von Unternehmen im Industriegütergeschäft

Author: Seider, Uwe Search for this author more...

Year: 2006

Publisher: Berlin, Erich Schmidt

Series: Personal, Organisation, Management

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Cover von Markt- und Produktmanagement

Markt- und Produktmanagement

die Instrumente des Business-to-Business-Marketing

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Year: 2006

Publisher: Wiesbaden, Gabler

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