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Beyond Advertising

creating value through all customer touchpoints
Author: Search for this author Wind, Yoram; Hays, Catharine Findiesen
Statement of Responsibility: Yoram Wind ; Catharine Findiesen Hays
Year: 2016
Publisher: Hoboken, NJ, Wiley & Sons
Media group: Book/Buch
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Barcode: 01105018 Locations: 2.4.10.1 WIN Status: available

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Author: Search for this author Wind, Yoram; Hays, Catharine Findiesen
Statement of Responsibility: Yoram Wind ; Catharine Findiesen Hays
Year: 2016
Publisher: Hoboken, NJ, Wiley & Sons
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Classification: Search for this systematic 2.4.10.1
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ISBN: 978-1-119-07422-9
ISBN (2nd): 978-1-11-907420-5
Description: XXIV, 261 S. : Tab. u. graph. Darst.
Tags: Advertising, Kommunikationspolitik, Relationship Marketing, Marketing management, Brand, Werbung, Marktorientierte Unternehmensführung, Marketing mix, Markenartikel
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Language: englisch
Media group: Book/Buch