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Levels of Corporate Globalization

developing a measurement scale for global customer management
Author: Search for this author Kuchinka, Petra
Statement of Responsibility: Petra Kuchinka
Year: 2004
Publisher: Basingstoke [u.a.], Palgrave Macmillan
Media group: Book/Buch
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Barcode: 01027709 Locations: 2.4.2 KUC Status: available

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Author: Search for this author Kuchinka, Petra
Statement of Responsibility: Petra Kuchinka
Year: 2004
Publisher: Basingstoke [u.a.], Palgrave Macmillan
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Classification: Search for this systematic 2.4.2
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ISBN: 1-4039-3625-0
Description: XII, 192 S. : Tab. u. graph. Darst.
Tags: Globalization, Messverfahren, Relationship Marketing, Multinational Enterprise, Globalisierung, MNEs, Multinationales Unternehmen, Transnational Corporation, Multinational Enterprises
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Language: englisch
Media group: Book/Buch