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Kundenwertanalysen im Beziehungsmarketing

theoretische Grundlegung und Ergebnisse einer empirischen Studie im Automobilbereich
Author: Search for this author Cornelsen, Jens
Statement of Responsibility: von Jens Cornelsen
Year: 2000
Publisher: Nürnberg, GIM, Gesellschaft für Innovatives Marketing e.V.
Media group: Book/Buch
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Barcode: 01013344 Locations: 2.4.1 COR Status: leaving

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Author: Search for this author Cornelsen, Jens
Statement of Responsibility: von Jens Cornelsen
Year: 2000
Publisher: Nürnberg, GIM, Gesellschaft für Innovatives Marketing e.V.
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Classification: Search for this systematic 2.4.1
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ISBN: 3-933286-02-6
Description: CXIII, 304 S. : graph. Darst.
Tags: Automotive Industry, Kundenbindung, Relationship Marketing, Automobilindustrie, Kfz-Industrie
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Media group: Book/Buch