die Marke als Medienereignis

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Year: 2013

Publisher: Stuttgart , Schäffer-Poeschel

Media group: Book/Buch

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Year: 2013

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

fundamentals, strategy, implementation, controlling

Author: Burmann, Christoph, 1962-; Riley, Nicola-Maria; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978- Search for this author more...

Year: [2017]

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

sensory secrets behind the stuff we buy

Author: Lindstrom, Martin, 1970- Search for this author more...

Year: 2010

Publisher: London [u.a.], Kogan Page

Media group: Book/Buch

break the rules of marketing to build luxury brands

Author: Kapferer, Jean-Noël; Bastien, Vincent Search for this author more...

Year: 2012

Publisher: London [u.a.], Kogan Page

Media group: Book/Buch

Unternehmens- und Markenführung neu gedacht

Author: Dastyari, Soheil, 1972- Search for this author more...

Year: [2021]

Publisher: Frankfurt am Main ; New York, [New York], Campus Verlag

Media group: Book/Buch

transforming brands & consumer experiences

Author: Batat, Wided Search for this author more...

Year: 2019

Publisher: Los Angeles, Calif. [u.a.], Sage

Media group: eBook/eResource

fixing culture, leveraging FinTech, and transforming retail banks into brands

Author: Blomstrom, Duena Search for this author more...

Year: 2018

Publisher: Cham, Palgrave Macmillan

Media group: Book/Buch

an executive digest

Author: Schlegelmilch, Bodo B., 1955- Search for this author more...

Year: 2016

Publisher: [Cham], Springer

Series: Management for Professionals

Media group: Book/Buch

Author: Wille-Baumkauff, Benjamin Search for this author more...

Year: 2015

Publisher: Wiesbaden, Springer Gabler

Series: Research

Media group: Book/Buch