Author: Kotler, Philip, 1931-; Keller, Kevin Lane, 1956- Search for this author more...

Year: [2012]

Publisher: Boston, [Massachusetts] [u.a.], Pearson

Media group: Book/Buch

a contemporary perspective

Author: Homburg, Christian, 1962-; Kuester, Sabine; Krohmer, Harley Search for this author more...

Year: 2009

Publisher: Maidenhead, McGraw-Hill Education

Media group: Book/Buch

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Year: 2023

Publisher: London ; New York, [New York], Routledge

Series: Routledge Studies in Marketing Series

Media group: eBook/eResource

partnering to create value

Author: Ahearne, Michael; Manning, Gerald L. Search for this author more...

Year: [2023]

Publisher: Harlow, [u.a.], Pearson

Media group: eBook/eResource

Grundlagen der Absatzpolitik in der digitalen Wirtschaft

Author: Kollmann, Tobias, 1970- Search for this author more...

Year: 2020

Publisher: Stuttgart, W. Kohlhammer

Series: Kohlhammer Edition Marketing

Media group: Book/Buch

Grundlagen marktorientierter Unternehmensführung

Author: Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Kirchgeorg, Manfred, 1958-; Eisenbeiß, Maik, 1977- Search for this author more...

Year: [2024]

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch, Meffert Marketing Edition

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an omni-channel approach

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Year: 2020

Publisher: New York, NY [u.a.], Routledge

Media group: Book/Buch

five proven strategies from the world's sales leaders

Author: Baumgartner, Thomas; Hatami, Homayoun; Valdivieso, Maria Search for this author more...

Year: [2016]

Publisher: Hoboken, [New Jersey], Wiley

Media group: Book/Buch