Cover von Multivariate Werbewirkungskontrolle opens in new tab

Multivariate Werbewirkungskontrolle

Konzepte zur Auswertung von Werbetests
Author: Search for this author Schwaiger, Manfred
Statement of Responsibility: Manfred Schwaiger
Year: 1997
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01002034 Locations: 2.4.10.1 SCHW Status: leaving

Details

Author: Search for this author Schwaiger, Manfred
Statement of Responsibility: Manfred Schwaiger
Year: 1997
Publisher: Wiesbaden, Gabler
opens in new tab
Classification: Search for this systematic 2.4.10.1
Search for this subject type
ISBN: 3-409-12841-7
Description: XVIII, 296 S. : Abb.
Tags: Advertising Effects, Case Study, Case Studies, Fallstudien
Search for this character
Media group: Book/Buch