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Marketingplanung

Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Author: Search for this author Kuß, Alfred, 1947-; Tomczak, Torsten
Statement of Responsibility: Alfred, 1947- Kuß ; Torsten Tomczak
Year: 2004
Publisher: Wiesbaden, Gabler
Series: Lehrbuch
Media group: Book/Buch
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Barcode: 01039085 Locations: 2.4.6 KUß Status: leaving

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Author: Search for this author Kuß, Alfred, 1947-; Tomczak, Torsten
Statement of Responsibility: Alfred, 1947- Kuß ; Torsten Tomczak
Year: 2004
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.6
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ISBN: 3-409-43683-9
Description: 4., überarb. Aufl., XII, 315 S. : Tab. u. graph. Darst.
Series: Lehrbuch
Tags: Marketingplanung, Marketing Strategy, Marketingstrategie
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Media group: Book/Buch