opens in new tab

Nr. 50.; The Debate on Standardization and Adaptation in International Marketing and Management Research

what do we know, what should we know?
Author: Search for this author Schmid, Stefan, 1967-; Kotulla, Thomas
Statement of Responsibility: Stefan, 1967- Schmid ; Thomas Kotulla
Year: 2009
Volume: Nr. 50.
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01064384 Locations: 2.0.1 ESC Status: available
Barcode: 01064391 Locations: 2.0.1 ESC Status: missing

Details

Author: Search for this author Schmid, Stefan, 1967-; Kotulla, Thomas
Statement of Responsibility: Stefan, 1967- Schmid ; Thomas Kotulla
Year: 2009
Volume: Nr. 50.
opens in new tab
Classification: Search for this systematic 2.0.1
Search for this subject type
Description: 67 Bl. : Tab.
Tags: Globalization, Marketing Strategy, Literature Review, International Management, International Marketing, Globalisierung, Literaturanalyse, Marketingstrategie, Internationales Management, Management science, Internationales Marketing
Search for this character
Language: englisch
Media group: Book/Buch