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Innovationsmarketing

Author: Search for this author Trommsdorff, Volker; Steinhoff, Fee
Statement of Responsibility: von Volker Trommsdorff und Fee Steinhoff
Year: 2007
Publisher: München, Vahlen
Media group: Book/Buch
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Barcode: 01065695 Locations: 2.4.1 TRO Status: available

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Author: Search for this author Trommsdorff, Volker; Steinhoff, Fee
Statement of Responsibility: von Volker Trommsdorff und Fee Steinhoff
Year: 2007
Publisher: München, Vahlen
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8006-2022-7
Description: XIX, 474 S. : Tab. u. graph. Darst.
Tags: Innovationsmarketing, Market Research, Marketing Strategy, Marktforschung, Marketingstrategie
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Media group: Book/Buch