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Preismanagement auf Business-to-Business-Märkten

Preisstrategie, Preisbestimmung, Preisdurchsetzung
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Year: 2011
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01074840 Locations: 2.4.9 HOM Status: leaving

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Year: 2011
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.9
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ISBN: 978-3-8349-1559-7
Description: 423 S. : Tab. u. graph. Darst.
Tags: Business-to-Business, Pricing, B2B, B-to-B, Preispolitik, Preisstrategie, Preismanagement
Participating parties: Search for this character Homburg, Christian, 1962-; Totzek, Dirk [Hrsg.]
Media group: Book/Buch