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Consumer Behavior

Author: Search for this author Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik
Statement of Responsibility: Wayne D. Hoyer ; Deborah J. MacInnis ; Rik Pieters
Year: 2013
Publisher: Mason, Ohio, South-Western/Cengage Learning
Media group: Book/Buch
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Barcode: 01103083 Locations: 2.4.4 HOY Status: available

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Author: Search for this author Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik
Statement of Responsibility: Wayne D. Hoyer ; Deborah J. MacInnis ; Rik Pieters
Year: 2013
Publisher: Mason, Ohio, South-Western/Cengage Learning
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Classification: Search for this systematic 2.4.4
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ISBN: 978-1-13-327449-0
Description: 6th ed., internat. ed., XIX, 497 S. + Anhang : Abb. u. graph. Darst.
Tags: Consumer Behaviour, Case Study, Fallstudien, Case Studies, Käuferverhalten, Consumer Behavior
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Language: englisch
Media group: Book/Buch