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Innovative B2B Marketing

new models, processes and theory
Author: Search for this author Hall, Simon
Statement of Responsibility: Simon Hall
Year: 2017
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Barcode: 01122114 Locations: 2.4.1.2 HAL Status: available

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Author: Search for this author Hall, Simon
Statement of Responsibility: Simon Hall
Year: 2017
Publisher: London [u.a.], Kogan Page
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Classification: Search for this systematic 2.4.1.2
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ISBN: 978-0-7494-8080-6
ISBN (2nd): 978-0-7494-8081-3
Description: XIX, 287 S. : Tab. u. graph. Darst.
Tags: Digital Marketing, Industriemarketing, Marketing, Business-to-Business, Marketing Strategy, Innovation, Business-to-Business-Marketing, B2B, B-to-B, Marketingstrategie
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Language: englisch
Media group: Book/Buch