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Fashion communication in the digital age

FACTUM 19 fashion communication conference, sscona, switzerland, july 21-26, 2019
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Statement of Responsibility: Editors Nadzeya Kalbaska ; Teresa Sádaba ; Francesca Cominelli ; Lorenzo Cantoni
Year: 2019
Publisher: Cham, Springer
Media group: eBook/eResource
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Content

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications' studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

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Statement of Responsibility: Editors Nadzeya Kalbaska ; Teresa Sádaba ; Francesca Cominelli ; Lorenzo Cantoni
Year: 2019
Publisher: Cham, Springer
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ISBN: 978-3-030-15436-3
ISBN (2nd): 978-3-030-15435-6
Description: 1 Online-Ressource (xi, 300 Seiten), Illustrationen
Tags: Communication, Öffentlichkeitsarbeit, Digitization, Switzerland, Fashion, Textile Industry, Kommunikation, Clothing industry, Textilindustrie, Public Relations, Digitalisierung, Schweiz, Mode, Modebranche, Bekleidungsindustrie
Language: eng
Media group: eBook/eResource