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International business strategy and cross-cultural management

an applied approach
Author: Search for this author Richter, Nicole Franziska (author); Strandskov, Jesper, 1954- (author); Hauff, Sven (author); Taras, Vasyl (author)
Statement of Responsibility: Nicole Franziska Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
Year: [2022]
Publisher: Cheltenham [u.a.], Edward Elgar Publishing
Media group: Book/Buch
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Barcode: 01153293 Locations: 2.12.1.1 INT Status: available

Content

This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges.
 
Key Features:
 
A strong connection of theoretical foundations with illustrative case studies
 
Integration of current trends and challenges, such as intercultural competence, migration and digitalization, offshoring and global value chains
 
Comprehensive practical examples from multinational firms that demonstrate the value of the frameworks and toolsets included in each chapter
 
An integrative case study that picks up key practical challenges in each chapter and invites the reader to apply theories, frameworks and toolsets
 
A supplementary website that provides multiple materials for furthering readers' knowledge, including toolsets, further cases and exercises, accompanying videos, quizzes, and presentation slides
 
International Business Strategy and Cross-Cultural Management is a key resource for postgraduate courses on international business management, globalization and entrepreneurship, international human resource management and global marketing. It will also serve as a complementary text for lecturers and students involved in the X-Culture project.

Details

Statement of Responsibility: Nicole Franziska Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
Year: [2022]
Publisher: Cheltenham [u.a.], Edward Elgar Publishing
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Classification: Search for this systematic 2.12.1.1
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ISBN: 978-1-83910-862-4
ISBN (2nd): 978-1-83910-863-1
Description: xvii, 327 Seiten, Illustrationen
Tags: Case Study, Strategic Planning, International Business, Industrial Management, Multinational Enterprise, Cross-Cultural Management, Strategische Planung, Multikulturelles Management, Intercultural management, Internationale Geschäftsbeziehungen, Auslandsgeschäfte, Case Studies, Fallstudien, Industrielles Management, Multinational Enterprises, Transnational Corporation, MNEs, Multinationales Unternehmen, Interkulturelles Management
Participating parties: Search for this character Taras, Vasyl
Language: eng
Media group: Book/Buch