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Informationssuche und Online Word-of-Mouth

eine empirische Analyse anhand von Diskussionsforen
Author: Search for this author Reichelt, Jonas
Statement of Responsibility: Jonas Reichelt
Year: 2013
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
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Barcode: 01088175 Locations: 2.4.4 REI Status: available

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Author: Search for this author Reichelt, Jonas
Statement of Responsibility: Jonas Reichelt
Year: 2013
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.4
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ISBN: 978-3-658-01372-1
ISBN (2nd): 978-3-658-01373-8
Description: XVIII, 330 S. : Tab. u. graph. Darst.
Series: Research
Tags: Consumer Behaviour, Social Media, Word of Mouth, Online Marketing, Consumer Behavior, Käuferverhalten, Internet-Marketing
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Footnote: Zugl.: Potsdam, Univ., Diss., 2012 u.d.T.: Bedeutung von Online Word-of-Mouth für die Informationssuche von Konsumenten
Media group: Book/Buch