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Toward the value growth model of social commerce

taxonomy, determinants, and the effect of humor on prosumer engagement in electronic Word-of-Mouth
Author: Search for this author Münnich, Christian (author)
Statement of Responsibility: Christian Münnich
Year: 2019
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
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Author: Search for this author Münnich, Christian (author)
Statement of Responsibility: Christian Münnich
Year: 2019
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
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Description: 261 Seiten
Tags: Humor, Social Commerce, Word of Mouth, Digitalisation, Pricing, Marketing Strategy, Satire, Digitisation, Digitalisierung, Preispolitik, Preisstrategie, Preismanagement, Marketingstrategie
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Language: eng
Media group: eBook/eResource