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Dynamic Customer Relationship Valuation

effects, determinants, and management
Author: Search for this author Losch, Nadine
Statement of Responsibility: Nadine Losch
Year: 2012
Publisher: Göttingen, Cuvillier
Media group: Book/Buch
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Barcode: 01078008 Locations: 2.4.6 LOS Status: available

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Author: Search for this author Losch, Nadine
Statement of Responsibility: Nadine Losch
Year: 2012
Publisher: Göttingen, Cuvillier
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Classification: Search for this systematic 2.4.6
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ISBN: 978-3-95404-055-1
Description: XII, 185 S. : Tab. u. graph. Darst.
Tags: Marketing Controlling, Kundenwert, Relationship Marketing, Performance Management, Marketing control , Marketingcontrolling, PM
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Footnote: Zugl.: Göttingen, Univ., Diss., 2012
Media group: Book/Buch