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International Marketing

Author: Search for this author Backhaus, Klaus, 1947-; Büschken, Joachim; Voeth, Markus
Statement of Responsibility: Klaus, 1947- Backhaus ; Joachim Büschken ; Markus Voeth
Year: 2005
Publisher: Basingstoke [u.a.], Palgrave Macmillan
Media group: Book/Buch
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Barcode: 01073713 Locations: 2.4.2 BAC Status: leaving

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Author: Search for this author Backhaus, Klaus, 1947-; Büschken, Joachim; Voeth, Markus
Statement of Responsibility: Klaus, 1947- Backhaus ; Joachim Büschken ; Markus Voeth
Year: 2005
Publisher: Basingstoke [u.a.], Palgrave Macmillan
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Classification: Search for this systematic 2.4.2
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ISBN: 978-0-333-96388-3
ISBN (2nd): 0-333-96388-1
Description: XIV, 466 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, International Marketing, Case Studies, Fallstudien, Internationales Marketing
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Language: englisch
Media group: Book/Buch