To results list
Print Permalink
1 of 1
Cover von Markenpolitik opens in new tab

Markenpolitik

Author: Search for this author Sattler, Henrik; Völckner, Franziska
Statement of Responsibility: Henrik Sattler ; Franziska Völckner
Year: 2013
Publisher: Stuttgart [u.a.], Kohlhammer
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01089400 Locations: 2.4.1 SAT Status: available

Details

Author: Search for this author Sattler, Henrik; Völckner, Franziska
Statement of Responsibility: Henrik Sattler ; Franziska Völckner
Year: 2013
Publisher: Stuttgart [u.a.], Kohlhammer
opens in new tab
Classification: Search for this systematic 2.4.1
Search for this subject type
ISBN: 978-3-17-022346-2
Description: 3., aktualisierte und erw. Aufl., 255 S. : Abb., Tab. u. graph. Darst.
Tags: Brand Equity, Brand, Brand Value, Markenbewertung, Markenwert, Markenartikel
Search for this character
Media group: Book/Buch