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Value-Based Pricing

drive sales and boost your bottom line by creating, communicating and capturing customer value
Author: Search for this author Macdivitt, Harry; Wilkinson, Mike
Statement of Responsibility: Harry Macdivitt and Mike Wilkinson
Year: 2012
Publisher: New York [u.a.], McGraw-Hill
Media group: Book/Buch
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Barcode: 01090277 Locations: 2.4.9 MAC Status: available

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Author: Search for this author Macdivitt, Harry; Wilkinson, Mike
Statement of Responsibility: Harry Macdivitt and Mike Wilkinson
Year: 2012
Publisher: New York [u.a.], McGraw-Hill
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Classification: Search for this systematic 2.4.9
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ISBN: 978-0-07-176168-0
ISBN (2nd): 0-07-176168-3
Description: X, 291 S. : Tab. u. graph. Darst.
Tags: Kundenwert, Pricing, Preismanagement, Preispolitik, Preisstrategie
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Language: englisch
Media group: Book/Buch