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Customer Equity Management

Author: Search for this author Rust, Roland T.; Lemon, Katherine N.; Narayandas, Das
Statement of Responsibility: Roland T. Rust ; Katherine N. Lemon ; Das Narayandas
Year: 2005
Publisher: Upper Saddle River, NJ, Prentice-Hall
Media group: Book/Buch
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Barcode: 01032796 Locations: 2.4.1 RUS Status: leaving

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Author: Search for this author Rust, Roland T.; Lemon, Katherine N.; Narayandas, Das
Statement of Responsibility: Roland T. Rust ; Katherine N. Lemon ; Das Narayandas
Year: 2005
Publisher: Upper Saddle River, NJ, Prentice-Hall
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Classification: Search for this systematic 2.4.1
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ISBN: 0-13-153560-9
Description: XXII, 552 S. : Tab., Abb. u. graph. Darst. + CD-ROM
Tags: Case Study, Kundenorientierung, Kundenwert, Relationship Marketing, Firm Valuation, Marketing Controlling, Case Studies, Fallstudien, Unternehmensbewertung, Corporate valuation, Company valuation, Marketing control , Marketingcontrolling
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Language: englisch
Media group: Book/Buch