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The Oxford handbook of luxury business

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Statement of Responsibility: edited by Pierre-Yves Donzé, Véronique Pouillard and Joanne Roberts
Year: [2022]
Publisher: New York [New York], Oxford University Press
Media group: eBook/eResource
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This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

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Search for this author
Statement of Responsibility: edited by Pierre-Yves Donzé, Véronique Pouillard and Joanne Roberts
Year: [2022]
Publisher: New York [New York], Oxford University Press
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ISBN: 9780190932244
ISBN (2nd): 9780190932220
Description: xii, 634 Seiten, Illustrationen
Tags: Luxury, Retail, Branding, Marketing, Luxury Goods, Luxus, Luxusgüter, Einzelhandel, Handelsmanagement, Marke
Language: eng
Media group: eBook/eResource