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Sales and Marketing Channels

how to build and manage distribution strategy
Author: Search for this author Dent, Julian; White, Michael
Statement of Responsibility: Julian Dent ; Michael White
Year: 2018
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Barcode: 01122176 Locations: 2.4.1 DEN Status: available

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Author: Search for this author Dent, Julian; White, Michael
Statement of Responsibility: Julian Dent ; Michael White
Year: 2018
Publisher: London [u.a.], Kogan Page
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-7494-8214-5
ISBN (2nd): 978-0-7494-8215-2
Description: 3rd ed., XIII, 364 S. : Abb., Tab. u. graph. Darst.
Tags: Markteintrittsstrategie, Distributionspolitik, Internal Marketing, Selling, Electronic Commerce, Marketing management, Verkauf, E-Commerce, Online-Handel, Marktorientierte Unternehmensführung, Marketing mix
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Language: englisch
Media group: Book/Buch