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Special Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing

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Statement of Responsibility: ed. by Stephen L. Vargo ; Robert F. Lusch
Year: 2012
Publisher: Bingley, Emerald
Media group: Book/Buch
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Barcode: 01080506 Locations: 2.4.1 SPE Status: borrowed

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Statement of Responsibility: ed. by Stephen L. Vargo ; Robert F. Lusch
Year: 2012
Publisher: Bingley, Emerald
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Classification: Search for this systematic 2.4.1
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ISBN: 978-1-78052-912-7
Description: XV, 252 S.: Tab. u. graph. Darst.
Tags: Customer Integration, Kundenwert, Services Marketing, Value in Use, Dienstleistungsmarketing, Kundenintegration
Participating parties: Search for this character Vargo, Stephen L. [Hrsg.]; Lusch, Robert F. [Hrsg.]
Language: englisch
Media group: Book/Buch