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Markenpolitik

Author: Search for this author Sattler, Henrik; Völckner, Franziska
Statement of Responsibility: Henrik Sattler ; Franziska Völckner
Year: 2013
Publisher: Stuttgart [u.a.], Kohlhammer
Media group: Book/Buch
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Barcode: 01089400 Locations: 2.4.1 SAT Status: available

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Author: Search for this author Sattler, Henrik; Völckner, Franziska
Statement of Responsibility: Henrik Sattler ; Franziska Völckner
Year: 2013
Publisher: Stuttgart [u.a.], Kohlhammer
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-17-022346-2
Description: 3., aktualisierte und erw. Aufl., 255 S. : Abb., Tab. u. graph. Darst.
Tags: Brand Equity, Brand, Brand Value, Markenbewertung, Markenwert, Markenartikel
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Media group: Book/Buch